US Voice Assistant Users and Penetration, by Sex

Timeframe20222023202420252026
Millions
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% Change
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% of Internet Users
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% of Population
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% of Total
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Source: eMarketer

Note: individuals of any age who use voice assistants at least once a month on any device

Additional Note: A voice assistant is intelligent software that responds to voice command and can run on any device, including smartphones, speakers, desktops/laptops, tablets, wearables, gaming consoles, TV consoles, VR headsets, cars and IoT devices. Examples include Amazon's Alexa, Apple's Siri, Google Assistant, Microsoft's Cortana and Samsung's Bixby.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

Comparative Estimates from Additional Sources:

Voice assistant users (% of population), US

Sources2020202120222023202420252026
eMarketer,July 2022
Edison Research,March 2020
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