Source: Insider Intelligence | eMarketer, August 2023 - October 2023
Note: individuals who use voice assistants via smartphone at least once per month
Additional Note: Data for ages 0-11 renders as “$0.00” for all years due to currency totals being smaller than the hundredths place; to see full numbers, please select the “Export all Data to Excel” option at the top of the page. A smartphone voice assistant is intelligent software that responds to voice command that runs on a smartphone. Examples include Apple’s Siri, Google Assistant and Samsung’s Bixby. Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.