Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Learn More →Smartphone Voice Assistant Users, by Age
Among Adults
by Age
by Sex
by Generation
by Brand
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Data Table
Source & Notes
Source: eMarketer, July 2022 - May 2023
Note: individuals who use voice assistants via smartphone at least once per month
Additional Note: Data for ages 0-11 renders as “$0.00” for all years due to currency totals being smaller than the hundredths place; to see full numbers, please select the “Export all Data to Excel” option at the top of the page. A smartphone voice assistant is intelligent software that responds to voice command that runs on a smartphone. Examples include Apple’s Siri, Google Assistant and Samsung’s Bixby. Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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