US Smartphone Voice Assistant Users, by Age

Timeframe20222023202420252026
Millions
– 0-11Maximum of two rows can be charted.
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– 12-17Maximum of two rows can be charted.
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– 18-24Maximum of two rows can be charted.
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– 25-34Maximum of two rows can be charted.
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– 35-44Maximum of two rows can be charted.
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– 45-54Maximum of two rows can be charted.
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– 55-64Maximum of two rows can be charted.
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– 65+Maximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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% Change
– 0-11Maximum of two rows can be charted.
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– 12-17Maximum of two rows can be charted.
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– 18-24Maximum of two rows can be charted.
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– 25-34Maximum of two rows can be charted.
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– 35-44Maximum of two rows can be charted.
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– 45-54Maximum of two rows can be charted.
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– 55-64Maximum of two rows can be charted.
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– 65+Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals who use voice assistants via smartphone at least once per month

Additional Note: Data for ages 0-11 renders as “$0.00” for all years due to currency totals being smaller than the hundredths place; to see full numbers, please select the “Export all Data to Excel” option at the top of the page. A smartphone voice assistant is intelligent software that responds to voice command that runs on a smartphone. Examples include Apple’s Siri, Google Assistant and Samsung’s Bixby. Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

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