Source: eMarketer, July 2022 - May 2023
Note: individuals of any age who use voice assistants via smartphone at least once per month
Additional Note: A smartphone voice assistant is intelligent software that responds to voice command that runs on a smartphone. Examples include Apple's Siri, Google Assistant and Samsung's Bixby. Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.