US Smart Speaker Users and Penetration, by Sex

Timeframe20222023202420252026
Millions
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% Change
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% of Voice Assistant Users
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% of Internet Users
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% of Population
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% of Total
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Source: eMarketer

Note: individuals of any age who use a smart speaker at least once per month

Additional Note: A smart speaker is a standalone device which includes a voice assistant, such as Google Home, Amazon Echo, Apple HomePod, or Alexa-enabled Sonos One. Excludes smartphones, desktops/laptops, tablets, wearables, gaming consoles, TV consoles, VR headsets, cars, and smart-home devices.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

Comparative Estimates from Additional Sources:

Smart speaker users (% of population), US

Sources2020202120222023202420252026
eMarketer,July 2022
Edison Research,March 2020
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