Source: Insider Intelligence | eMarketer, August 2023 - October 2023
Note: individuals ages 14+ who have used a smart speaker to research products or add products to a shopping cart with voice command at least once during the calendar year, but have not necessarily made a purchase via smart speaker
Additional Note: A smart speaker is a standalone device which includes a voice assistant, such as Google Home, Amazon Echo, Apple HomePod, or Alexa-enabled Sonos One. Excludes smartphones, desktops/laptops, tablets, wearables, gaming consoles, TV consoles, VR headsets, cars, and smart-home devices.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.