Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Learn More →Smart Speaker Shoppers
Among Adults
by Age
by Sex
by Generation
by Brand
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Data Table
Source & Notes
Source: eMarketer, July 2022 - May 2023
Note: individuals ages 14+ who have used a smart speaker to research products or add products to a shopping cart with voice command at least once during the calendar year, but have not necessarily made a purchase via smart speaker
Additional Note: A smart speaker is a standalone device which includes a voice assistant, such as Google Home, Amazon Echo, Apple HomePod, or Alexa-enabled Sonos One. Excludes smartphones, desktops/laptops, tablets, wearables, gaming consoles, TV consoles, VR headsets, cars, and smart-home devices.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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