US Smart Speaker Audio Listeners

Timeframe20222023202420252026
Smart speaker audio listeners (millions)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of smart speaker usersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of voice assistant usersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of internet usersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of populationMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: individuals of any age who listen to audio content such as music, radio, audiobooks and podcasts via smart speaker with voice command at least once per month

Additional Note: A smart speaker is a standalone device which includes a voice assistant, such as Google Home, Amazon Echo, Apple HomePod, or Alexa-enabled Sonos One. Excludes smartphones, desktops/laptops, tablets, wearables, gaming consoles, TV consoles, VR headsets, cars, and smart-home devices.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

Become a Client
Powerful data and analysis on nearly every digital topic.