US Adult Smartphone Voice Assistant Users and Penetration

Timeframe20222023202420252026
Adult smartphone voice assistant users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of voice assistant usersMaximum of two rows can be charted.
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– % of smartphone usersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals ages 18+ who use voice assistants via smartphone at least once per month

Additional Note: A smartphone voice assistant is intelligent software that responds to voice command that runs on a smartphone. Examples include Apple’s Siri, Google Assistant and Samsung’s Bixby. Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

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