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United StatesComputing Products & Consumer Electronics Industry Ad Spending, US
Display Ad Spending
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Overall
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Digital Ad Spending
by Device
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Mobile Ad Spending
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Nonmobile Ad Spending
by Format
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Display Ad Spending
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Search Ad Spending
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Video Ad Spending
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Other Digital Ad Spending
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US Computing Products & Consumer Electronics Industry Display Ad Spending

Timeframe20202021202220232024
Computing products & consumer electronics industry display ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of display ad spendingMaximum of two rows can be charted.
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– % of total computer products & consumer electronics industry digital ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; includes banners, rich media, sponsorships, video and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets

Additional Note: Display ad spending historical data up to 2015 is derived from Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data. Computing products & consumer electronics include hardware (computers, computer storage devices and computer peripheral equipment), consumer electronics, prepackaged software (operating, utility and applications programs), local area network systems and network systems integration, computer processing, and data preparation and data processing services.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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