US Computing Products & Consumer Electronics Industry Other Digital Ad Spending

Timeframe20202021202220232024
Computing products & consumer electronics industry other digital ad spending (billions)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of other digital ad spendingMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of total computing products & consumer electronics industry digital ad spendingMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; includes classifieds and directories, email, lead generation and mobile messaging

Additional Note: Digital ad spending historical data up to 2015 is derived from Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data. Computing products & consumer electronics include hardware (computers, computer storage devices and computer peripheral equipment), consumer electronics, prepackaged software (operating, utility and applications programs), local area network systems and network systems integration, computer processing, and data preparation and data processing services.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Become a Client
Powerful data and analysis on nearly every digital topic.