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United StatesCPG & Consumer Products Industry Ad Spending, US
Nonmobile Ad Spending
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Overall
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Digital Ad Spending
by Device
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Mobile Ad Spending
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Nonmobile Ad Spending
by Format
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Display Ad Spending
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Search Ad Spending
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Video Ad Spending
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Other Digital Ad Spending
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US CPG & Consumer Products Industry Nonmobile Ad Spending

Timeframe20202021202220232024
CPG & consumer products industry nonmobile ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of nonmobile ad spendingMaximum of two rows can be charted.
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– % of total CPG & consumer products industry digital ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: includes advertising that appears on desktop and laptop computers on all formats mentioned; also includes advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising; numbers may not add up to total due to rounding

Additional Note: Digital ad spending historical data up to 2015 is derived from Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data. CPG and consumer products includes food and beverage products, household products, packaged goods, tobacco, personal care products, toiletries and cosmetic products.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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