US Entertainment Industry Other Digital Ad Spending

Timeframe20202021202220232024
Entertainment industry other digital ad spending (billions)Maximum of two rows can be charted.
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% changeMaximum of two rows can be charted.
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% of other digital ad spendingMaximum of two rows can be charted.
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% of total entertainment industry digital ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; includes classifieds and directories, email, lead generation and mobile messaging

Additional Note: Digital ad spending historical data up to 2015 is derived from Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data. Entertainment includes amusement and recreation, box office, film, music, OTT video platforms and video games (excluding video game hardware).

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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