Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Block wants to attract older, wealthier Cash App users but risks putting all its eggs in one basket
Article |
May 26, 2023
Apple’s encroachment on the financial services sector shouldn’t scare financial institutions
Article |
May 26, 2023
PlayStation Q is Sony’s take on handheld gaming for the streaming generation
Article |
May 26, 2023
TikTok's user data sharing is an unforced error that could cause marketers to consider reallocating towards Shorts and Reels
Article |
May 26, 2023
Privacy risk is the biggest deal breaker for online shoppers
Article |
May 26, 2023
Is Twitter a far-right platform now?
Article |
May 26, 2023
How data can help insurers nail down a sale
Article |
May 25, 2023
Klarna adds credit opt-out feature as UK BNPL debt grows
Article |
May 25, 2023
Google's latest step into AI-powered advertising: Integrating ads into its conversational generative AI
Article |
May 25, 2023
Modern card issuing puts $17 billion in revenues in play
Article |
May 25, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Nonmobile Ad Spending
Overall
Export all Data to Excel
Export Chart Image
US Financial Services Industry Nonmobile Ad Spending
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Financial services industry nonmobile ad spending (billions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of nonmobile ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total financial services industry digital ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, July 2022
Note: includes advertising that appears on desktop and laptop computers on all formats mentioned; also includes advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising; numbers may not add up to total due to rounding
Additional Note: Digital ad spending historical data up to 2015 is derived from Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data. Financial services includes commercial, investment, retail banks, cooperative banks, credit unions, property and casualty, life and mutual insurance, credit agencies, personal and business credit institutions, mortgage lending, tax preparation, hedge funds, private equity, venture capital firms, wealth management, payment platforms, card networks, companies engaged in the underwriting, purchase, sale or brokerage of securities and other financial contracts; also includes fintech companies that have disrupted the industry and leverage the internet, mobile devices, software technology or cloud services to provide traditional financial services (e.g., banking, insurance, lending) and emerging financial services (e.g., payments, crowdfunding, cryptocurrency, blockchain, etc.).
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
11 Times SquareNew York, NY 100361-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.