Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Colorado passes law to prevent AI-generated discrimination in life insurance
Article |
Sep 29, 2023
Social CPMs dive double digits as marketers navigate monetization challenges
Article |
Sep 29, 2023
Omnichannel approaches to getting a complete customer view
Article |
Sep 29, 2023
September ad updates from Google, TikTok, and others push AI, audience targeting, and CTV
Article |
Sep 29, 2023
The CPG industry is one of the highest spenders on digital advertising, but the 2023 outlook is shaky
Article |
Sep 29, 2023
Honda establishes largest US charging network ahead of 2024 EV launch
Article |
Sep 29, 2023
Amazon Fresh buyers more likely to try new grocery products multiple times a month
Article |
Sep 28, 2023
Post-cookie preparation lags due to deprecation delays and slow adoption of new tools
Article |
Sep 28, 2023
Gen Z’s attention on social media is divided among platforms and activities
Article |
Sep 28, 2023
Which AI tools are most useful to local SEO and marketing professionals?
Article |
Sep 27, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →
Does your company already subscribe?
Find out if your company offers access to Insider Intelligence.
Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, August 2023 - August 2023
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; numbers may not add up to total due to rounding
Additional Note: Digital ad spending historical data up to 2015 is derived from Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data. Banking includes commercial, investment, retail banks, cooperative banks and credit unions. Banking and lending includes checking and savings accounts, commercial and retail banks, cooperative banks, credit unions, mortgage lending, personal loans, crowdfunding, financing for automotives, education, pools, real estate, etc. Card networks include Mastercard, Visa, American Express, Discover and other smaller players. They handle the processing of credit, debit and prepaid card transactions and partner with merchants to facilitate the use of these cards, acting as a gateway between card issuers, merchants and card holders. They create the virtual infrastructure and also set the terms for all transactions (e.g., fees, fraud liability, purchase protections). Insurance includes property and casualty, life and mutual insurance. Payments and money movement includes credit and debit cards, payment platforms, card networks, currency exchange and management, digital currency, cryptocurrency, money transfer and payment processing, and financial technology payment providers. Securities, investment and wealth management includes annuities, asset and wealth management, brokerage service, exchange traded funds, financial planning and investment advising, futures trading, hedge funds, mutual funds, precious metal trading, private equity and venture capital firms and securities firms. Other includes categories that fall outside of those mentioned, such as accountant/taxes, rating agencies, credit agencies, and identify theft protection.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.