Industries Overview
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, August 2023 - August 2023
Note: includes advertising that appears on desktop and laptop computers on all formats mentioned; also includes advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising; numbers may not add up to total due to rounding
Additional Note: Digital ad spending historical data up to 2015 is derived from Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data. Healthcare and pharma includes drug manufacturers and researchers, vitamins and supplements, prescriptions, pet flea and tick drugs, cold/cough medicine, over-the-counter allergy medicine, birth control, biotech companies, animal pharmaceutical companies, health and dental insurance, healthcare providers and facility services, social assistance providers, wellness companies, health and monitoring devices, and imaging equipment.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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