Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Easy customer acquisition strategies require hard work for long-term success
Article |
Jun 6, 2023
Discover gives rewards-based debit cards a second chance
Article |
Jun 6, 2023
Ad industry picks up 2,600 jobs in May, amid AI concerns
Article |
Jun 6, 2023
4 CTV trends to watch: Collapsing funnel, Gen Z, and more
Article |
Jun 6, 2023
Social media advertising will hit a new low in US spending growth this year
Article |
Jun 6, 2023
Lights, camera, CTV? An upfronts spending breakdown | Sponsored Content
This article was contributed by MNTN.
Article |
Jun 6, 2023
Amazon is primed for success against Google and Meta, as the duopoly becomes a true triopoly
Article |
Jun 6, 2023
Capital One’s new concierge service reinforces aggressive credit card push
Article |
Jun 5, 2023
Gen Z loves podcasts—and considers them far less toxic than social media
Article |
Jun 5, 2023
In the global AI ‘arms race,’ banks are stretching their tech experimentation
Article |
Jun 5, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Search Ad Spending
Does your company already subscribe?
Find out if your company offers access to Insider Intelligence.
Data Table
Source & Notes
Source: eMarketer, July 2022 - May 2023
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; includes contextual text links, paid inclusion, paid listings and SEO
Additional Note: Digital ad spending historical data up to 2015 is derived from Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data. Telecom includes point-to-point communications services, including telephone voice and data communications, two-way mobile/cellular communications services and other nonvoice message communications services (e.g., email, fax); includes multichannel video providers on a subscription fee basis (e.g., broadcast TV, cable TV, satellite TV, telco/fiber operators, etc.).
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
11 Times SquareNew York, NY 100361-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.