Source: Insider Intelligence | eMarketer, February 2023 - May 2023
Note: individuals of any age who use the internet through an Amazon Fire TV at least once per month; includes boxes, sticks and smart TVs with a licensed operating system
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.