US Amazon Direct Sales

Timeframe20202021202220232024
Amazon direct sales (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total Amazon retail ecommerce salesMaximum of two rows can be charted.
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– % of total retail ecommerce salesMaximum of two rows can be charted.
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Source: eMarketer

Note: product sales made through Amazon.com (browser or app) where Amazon is the merchant of record that assumes legal ownership of the inventory prior to changing hands with the consumer

Additional Note: Amazon direct sales include products from first-party sellers that sell inventory directly to Amazon, which then sells it to the end consumer.

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.

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