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Learn More →Amazon Retail Ecommerce Sales, by Product Category
Retail Ecommerce
Ecommerce Channel
Ecommerce Channel, by Format
by Product Category
Households
Prime Day
Users
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, November 2023 - November 2023
Note: represents the gross value of products or services sold on amazon.com (browser or app), regardless of the method of payment or fulfillment; excludes travel and event tickets, Amazon Web Services (AWS) sales, advertising services, and credit card agreements; includes direct and marketplace sales
Additional Note: Apparel accessories includes all accessories for personal adornment such as belts, costume jewelry, fine jewelry, handbags, hats, nonprescription sunglasses, scarves, and watches; it excludes footwear. Apparel and accessories includes clothing, footwear, and accessories. Apparel includes all clothing for adults and children, as well as personal attire such as bridal gowns, lingerie, furs, swimwear, hosiery, uniforms, etc. Auto and parts includes vehicles and aftermarket products such as auto accessories, replacement parts, auto equipment, and tools. Computer includes desk-based PCs, notebook PCs, ultramobile premium devices (e.g., Microsoft Surface), and Chromebooks; it excludes iPads. Software, accessories, and attachments are included. Computer and consumer electronics includes large appliances. Consumer electronics includes home theaters, audio equipment, headphones, smart home devices, wearables, tablets, and mobile phones; it excludes video gaming consoles and handheld video gaming devices. Cosmetics includes color cosmetic products for eyes, lips, face, and nails. Cosmetics and beauty includes products such as cosmetics, haircare, fragrance, skincare, and salon styling tools; it excludes hand soaps, sanitizers, and other consumer packaged goods-type toiletries. Other cosmetics and beauty includes products such as salon styling tools, shaving products, deodorants, and nailcare. Footwear includes boots, sandals, shoes, slippers, and sneakers of all materials; it excludes specialty sports footwear (e.g., bowling shoes, golf shoes, cleats). Food and beverage includes packaged foods, fresh foods, and beverages. Fragrance includes personal fragrance but excludes home fragrance and car fragrance. Furniture and home furnishings includes furniture, housewares, and small appliances; it excludes home improvement and tools. Haircare includes products used for the care and styling of hair such as shampoo, conditioner, hair masks, styling products, and hair color; it excludes hair salon services. Health, personal care, and beauty includes over-the-counter products such as medicines, vitamins, and supplements, personal care or hygiene products, beauty products, and other household products like toiletries, baby products, and pet products.
Home improvement includes building materials, flooring, paint, hardware, fixtures, and lighting; it excludes items related to home decor (e.g., furniture, area rugs, drapery) and lawn and gardening supplies. Jewelry includes new fine jewelry and watches; it excludes costume jewelry. Large appliances includes refrigerators, ranges, dishwashers, vacuum cleaners, air conditioners, etc.; parts and accessories are included. It excludes small appliances, such as coffee makers, blenders, and food processors. Pet product includes pet food and supplies; it excludes pet medicine.Toy and hobby includes sporting goods. Skincare includes products designed for care and protection of the skin; it excludes over-the-counter pharmaceutical skin treatment products. Sporting goods includes team sporting equipment, guns, ammunition, camping gear, home fitness equipment, bicycles, e-bikes, scooters, and specialty sports apparel and footwear (e.g., fencing jackets, bowling shoes, cleats); it excludes generic athletic apparel, other athletic footwear, uniforms, and large motorized recreational vehicles (e.g., all-terrain vehicles, golf carts). The “other” product category includes home improvement and tools, garden equipment, building materials, auto fuel, and other items such as flowers, cards, photos, luggage, and cigarettes.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.
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