Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Learn More →Amazon Retail Ecommerce Sales Penetration, by Product Category
Ad Revenues
Retail Ecommerce
Ecommerce Channel
Ecommerce Channel, by Format
by Product Category
Households
Prime Day
Users
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, June 2023 - June 2023
Note: represents the gross value of products or services sold on amazon.com (browser or app), regardless of the method of payment or fulfillment; excludes travel and event tickets, Amazon Web Services (AWS) sales, advertising services, and credit card agreements; includes direct and marketplace sales
Additional Note: Apparel and accessories includes clothing, footwear, and accessories. Auto and parts includes vehicles and aftermarket products such as auto accessories, replacement parts, auto equipment, and tools. Computer and consumer electronics includes large appliances. Furniture and home furnishings includes furniture, housewares, and small appliances; it excludes home improvement and tools. Food and beverage includes packaged foods, fresh foods, and beverages. Health, personal care, and beauty includes over-the-counter products such as medicines, vitamins, and supplements, personal care or hygiene products, beauty products, and other household products like toiletries, baby products, and pet products. Pet product includes pet food and supplies; it excludes pet medicine. Toy and hobby includes sporting goods. The “other” product category includes home improvement and tools, garden equipment, building materials, auto fuel, and other items such as flowers, cards, photos, luggage, and cigarettes.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.
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