US Amazon Retail Ecommerce Sales Share, by Product Category

% of total
Timeframe20202021202220232024
% of Total Amazon Retail Ecommerce Sales
– Apparel & accessoriesMaximum of two rows can be charted.
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– Auto & partsMaximum of two rows can be charted.
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– Books music & videoMaximum of two rows can be charted.
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– Computer & consumer electronicsMaximum of two rows can be charted.
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– Food & beverageMaximum of two rows can be charted.
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– Furniture & home furnishingsMaximum of two rows can be charted.
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– Health, personal care & beautyMaximum of two rows can be charted.
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— Pet productsMaximum of two rows can be charted.
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– Office equipment & suppliesMaximum of two rows can be charted.
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– Toys & hobbyMaximum of two rows can be charted.
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– Other categoriesMaximum of two rows can be charted.
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% of Total Retail Ecommerce Sales
– Apparel & accessoriesMaximum of two rows can be charted.
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– Auto & partsMaximum of two rows can be charted.
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– Books music & videoMaximum of two rows can be charted.
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– Computer & consumer electronicsMaximum of two rows can be charted.
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– Food & beverageMaximum of two rows can be charted.
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– Furniture & home furnishingsMaximum of two rows can be charted.
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– Health, personal care & beautyMaximum of two rows can be charted.
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— Pet productsMaximum of two rows can be charted.
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– Office equipment & suppliesMaximum of two rows can be charted.
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– Toys & hobbyMaximum of two rows can be charted.
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– Other categoriesMaximum of two rows can be charted.
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% of Total Retail Sales
– Apparel & accessoriesMaximum of two rows can be charted.
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– Auto & partsMaximum of two rows can be charted.
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– Books music & videoMaximum of two rows can be charted.
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– Computer & consumer electronicsMaximum of two rows can be charted.
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– Food & beverageMaximum of two rows can be charted.
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– Furniture & home furnishingsMaximum of two rows can be charted.
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– Health, personal care & beautyMaximum of two rows can be charted.
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— Pet productsMaximum of two rows can be charted.
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– Office equipment & suppliesMaximum of two rows can be charted.
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– Toys & hobbyMaximum of two rows can be charted.
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– Other categoriesMaximum of two rows can be charted.
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Source: eMarketer

Note: represents the gross value of products or services sold on amazon.com (browser or app), regardless of the method of payment or fulfillment; excludes travel and event tickets, Amazon Web Services (AWS) sales, advertising services, and credit card agreements; includes direct and marketplace sales

Additional Note: Apparel and accessories includes clothing, footwear, and accessories. Auto and parts includes vehicles and aftermarket products such as auto accessories, replacement parts, auto equipment, and tools. Computer and consumer electronics includes large appliances. Furniture and home furnishings includes furniture, housewares, and small appliances; it excludes home improvement and tools. Food and beverage includes packaged foods, fresh foods, and beverages. Health, personal care, and beauty includes over-the-counter products such as medicines, vitamins, and supplements, personal care or hygiene products, beauty products, and other household products like toiletries, baby products, and pet products. Pet product includes pet food and supplies; it excludes pet medicine. Toy and hobby includes sporting goods. The “other” product category includes home improvement and tools, garden equipment, building materials, auto fuel, and other items such as flowers, cards, photos, luggage, and cigarettes.

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.

Comparative Estimates from Additional Sources:

Amazon retail ecommerce sales (% of total retail ecommerce sales), apparel & accessories, US

Sources2018201920202021202220232024
eMarketer,February 2023
J.P. Morgan,May 2019

Amazon retail ecommerce sales (% of total retail ecommerce sales), computer & consumer electronics, US

Sources2018201920202021202220232024
eMarketer,February 2023
J.P. Morgan,May 2019

Amazon retail ecommerce sales (% of total retail ecommerce sales), furniture & home furnishings, US

Sources2018201920202021202220232024
eMarketer,February 2023
J.P. Morgan,May 2019

Amazon retail ecommerce sales (% of total retail ecommerce sales), office equipment & supplies, US

Sources2018201920202021202220232024
eMarketer,February 2023
J.P. Morgan,May 2019

Amazon retail ecommerce sales (% of total retail ecommerce sales), toys & hobby, US

Sources2018201920202021202220232024
eMarketer,February 2023
J.P. Morgan,May 2019
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