Amazon Retail Ecommerce Sales Share, by Product Category
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US Amazon Retail Ecommerce Sales Share, by Product Category
% of total
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| % of Total Amazon Retail Ecommerce Sales | ||||||||
| – Apparel & accessories | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Auto & parts | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Books music & video | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Computer & consumer electronics | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Food & beverage | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Furniture & home furnishings | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Health, personal care & beauty | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Pet products | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Office equipment & supplies | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Toys & hobby | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other categories | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % of Total Retail Ecommerce Sales | ||||||||
| – Apparel & accessories | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Auto & parts | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Books music & video | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Computer & consumer electronics | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Food & beverage | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Furniture & home furnishings | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Health, personal care & beauty | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Pet products | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Office equipment & supplies | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Toys & hobby | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other categories | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % of Total Retail Sales | ||||||||
| – Apparel & accessories | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Auto & parts | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Books music & video | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Computer & consumer electronics | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Food & beverage | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Furniture & home furnishings | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Health, personal care & beauty | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Pet products | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Office equipment & supplies | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Toys & hobby | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other categories | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, February 2023
Note: represents the gross value of products or services sold on amazon.com (browser or app), regardless of the method of payment or fulfillment; excludes travel and event tickets, Amazon Web Services (AWS) sales, advertising services, and credit card agreements; includes direct and marketplace sales
Additional Note: Apparel and accessories includes clothing, footwear, and accessories. Auto and parts includes vehicles and aftermarket products such as auto accessories, replacement parts, auto equipment, and tools. Computer and consumer electronics includes large appliances. Furniture and home furnishings includes furniture, housewares, and small appliances; it excludes home improvement and tools. Food and beverage includes packaged foods, fresh foods, and beverages. Health, personal care, and beauty includes over-the-counter products such as medicines, vitamins, and supplements, personal care or hygiene products, beauty products, and other household products like toiletries, baby products, and pet products. Pet product includes pet food and supplies; it excludes pet medicine. Toy and hobby includes sporting goods. The “other” product category includes home improvement and tools, garden equipment, building materials, auto fuel, and other items such as flowers, cards, photos, luggage, and cigarettes.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.
Comparative Estimates from Additional Sources:
Amazon retail ecommerce sales (% of total retail ecommerce sales), apparel & accessories, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,February 2023 | |||||||
| J.P. Morgan,May 2019 |
Amazon retail ecommerce sales (% of total retail ecommerce sales), computer & consumer electronics, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,February 2023 | |||||||
| J.P. Morgan,May 2019 |
Amazon retail ecommerce sales (% of total retail ecommerce sales), furniture & home furnishings, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,February 2023 | |||||||
| J.P. Morgan,May 2019 |
Amazon retail ecommerce sales (% of total retail ecommerce sales), office equipment & supplies, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,February 2023 | |||||||
| J.P. Morgan,May 2019 |
Amazon retail ecommerce sales (% of total retail ecommerce sales), toys & hobby, US
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,February 2023 | |||||||
| J.P. Morgan,May 2019 |
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