Source: Insider Intelligence | eMarketer, November 2023 - October 2023
Note: includes products or services ordered using the internet during the Amazon Prime Day sales event across all retailers, regardless of the method of payment or fulfillment; excludes travel and event tickets
Additional Note: The Amazon Prime Day sales event may occur on a different day each year and the duration may vary.
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.