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Learn More →IAC Display Ad Revenues
Ad Revenue
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US IAC Display Ad Revenues
| Timeframe | 2021 | 2022 | 2023 | 2024 | 2025 | |||
|---|---|---|---|---|---|---|---|---|
| IAC display ad revenues (millions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, March 2023
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; includes banner ads and other (static display ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), rich media (including in-stream and outstream video ads), and sponsorships; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites
Additional Note: All numbers are eMarketer estimates.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
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