Source: eMarketer, October 2022
Note: net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; includes classified, display (banners, rich media, video and other), email, lead generation, messaging-based advertising and search advertising; includes ad spending on tablets; data after 2015 is included under ad revenue for Microsoft
Additional Note: Display data includes banners and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets, rich media (including instream and outstream video ads) on WAP sites, mobile HTML sites and embedded in-app/in-game advertising. Search data includes advertising on search engines, search apps and carrier portals. Messaging data includes ad placements in SMS, MMS and peer-to-peer messaging. These figures represent net mobile advertising revenues after companies pay traffic acquisition costs to partner sites. Revenues for publishers (such as Pandora, Facebook or Twitter) may come from inventory purchased via ad networks. All numbers are eMarketer estimates.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.