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Learn More →LinkedIn Users, by Race/Ethnicity
Ad Revenue, per User
by Sex
by Generation
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US LinkedIn Users, by Race/Ethnicity
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Millions | ||||||||
| – Black | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Hispanic* | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – White | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % Change | ||||||||
| – Black | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Hispanic* | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – White | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, December 2022
Note: internet users of any age who use LinkedIn via any device at least once per month; numbers may not add up to total due to rounding; *can be of any race; **includes Native Americans, Alaska Natives, Hawaiian and Pacific Islanders, and bi- and multiracial individuals
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
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