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United StatesLinkedIn, US
LinkedIn Users, by Race/Ethnicity
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Ad Revenue
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LinkedIn Ad Revenues
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LinkedIn B2B Display Ad Revenues
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LinkedIn Display Ad Revenues
Ad Revenue, per User
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LinkedIn Ad Revenues, per LinkedIn User
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LinkedIn Users, by Age
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LinkedIn User Penetration, by Age
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LinkedIn User Share, by Age
by Sex
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LinkedIn Users, by Sex
by Generation
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LinkedIn Users, by Generation
by Race/Ethnicity
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LinkedIn Users, by Race/Ethnicity
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LinkedIn User Penetration, by Race/Ethnicity
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LinkedIn User Share, by Race/Ethnicity
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US LinkedIn Users, by Race/Ethnicity

Timeframe20222023202420252026
Millions
– BlackMaximum of two rows can be charted.
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– Hispanic*Maximum of two rows can be charted.
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– WhiteMaximum of two rows can be charted.
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– Other**Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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% Change
– BlackMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Hispanic*Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– WhiteMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Other**Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who use LinkedIn via any device at least once per month; numbers may not add up to total due to rounding; *can be of any race; **includes Native Americans, Alaska Natives, Hawaiian and Pacific Islanders, and bi- and multiracial individuals

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

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