Mobile Microsoft Display Ad Revenues
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US Mobile Microsoft Display Ad Revenues
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Mobile Microsoft display ad revenues (billions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total mobile display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, October 2022
Note: net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; includes banners and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets, rich media, sponsorships and video; video on WAP sites, mobile HTML sites and embedded in-app/in-game advertising; includes ad spending on tablets; excludes SMS, MMS and P2P messaging-based advertising; data after 2015 includes ad revenue from LinkedIn
Additional Note: Display data includes banners and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets, rich media (including instream and outstream video ads) on WAP sites, mobile HTML sites and embedded in-app/in-game advertising. All numbers are eMarketer estimates.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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