US Mobile Yahoo Search Ad Revenues

Timeframe20162021202220232024
Mobile Yahoo search ad revenues (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total mobile search ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: includes ad spending on tablets

Additional Note: Search data includes advertising on search engines, search apps and carrier portals. Data for 2017-2019 is included under ad revenue for Verizon Media Group.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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