Time Spent with YouTube by Viewers
Ad Revenue, per User
Connected TV Ad Revenue
Subscription Revenue
Time Spent
Users
by Sex
by Generation
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Average Time Spent per Day with YouTube by US YouTube Viewers
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Hrs:mins | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, January 2023
Note: ages 18+; individuals who watch YouTube via app or website at least once per month; includes all time spent watching video on YouTube via any device; includes YouTube TV
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.
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