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Learn More →YouTube Viewers, by Generation
Ad Revenue, per User
Connected TV Ad Revenue
Subscription Revenue
Time Spent
Users
by Sex
by Generation
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US YouTube Viewers and Penetration, by Generation
| Timeframe | 2023 | 2024 | 2025 | 2026 | 2027 | |||
|---|---|---|---|---|---|---|---|---|
| Millions | ||||||||
| – Gen Z | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Millennial | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Gen X | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Baby boomer | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % Change | ||||||||
| – Gen Z | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Millennial | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Gen X | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Baby boomer | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % of Digital Video Viewers | ||||||||
| – Gen Z | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Millennial | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Gen X | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Baby boomer | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % of Internet Users | ||||||||
| – Gen Z | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Millennial | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Gen X | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Baby boomer | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % of Population | ||||||||
| – Gen Z | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Millennial | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Gen X | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Baby boomer | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % of Total | ||||||||
| – Gen Z | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Millennial | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Gen X | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Baby boomer | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, February 2023 - May 2023
Note: individuals who watch YouTube via app or website at least once per month; Gen Z are individuals born between 1997 and 2012; millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; baby boomers are individuals born between 1946 and 1964
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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