US YouTube Viewer Share, by Race/Ethnicity

% of total
Timeframe20232024202520262027
AsianMaximum of two rows can be charted.
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BlackMaximum of two rows can be charted.
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Hispanic*Maximum of two rows can be charted.
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WhiteMaximum of two rows can be charted.
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Other**Maximum of two rows can be charted.
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Source: eMarketer

Note: individuals who watch YouTube via app or website at least once per month; *can be of any race; **includes Native Americans, Alaska Natives, Hawaiian and Pacific Islanders, and bi- and multiracial individuals

Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

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