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Learn More →YouTube Viewers, by Race/Ethnicity
Ad Revenue, per User
Connected TV Ad Revenue
Subscription Revenue
Time Spent
Users
by Sex
by Generation
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US YouTube Viewers, by Race/Ethnicity
| Timeframe | 2023 | 2024 | 2025 | 2026 | 2027 | |||
|---|---|---|---|---|---|---|---|---|
| Millions | ||||||||
| – Asian | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Black | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Hispanic* | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – White | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % Change | ||||||||
| – Asian | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Black | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Hispanic* | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – White | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, February 2023
Note: individuals who watch YouTube via app or website at least once per month; *can be of any race; **includes Native Americans, Alaska Natives, Hawaiian and Pacific Islanders, and bi- and multiracial individuals
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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