US YouTube Connected TV Ad Revenues

Timeframe			2020	2021	2022	2023	2024
Net Connected TV Ad Revenues
– billions								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % change								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % of YouTube net ad revenues								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % of connected TV ad spending								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % of display ad spending								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Gross Connected TV Ad Revenues
– billions								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % change								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % of YouTube gross ad revenues								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % of connected TV ad spending								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % of display ad spending								Maximum of two rows can be charted. Deselect another chart icon to add this one.

Source: eMarketer, October 2022

Note: includes advertising that appears on connected TV devices; net ad revenues after company pays content acquisition costs (CAC) to partners

Additional Note: Digital advertising that appears on connected TV (CTV) devices. Examples include display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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US YouTube Connected TV Ad Revenues

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