US YouTube Premium Subscribers and Penetration

Timeframe20232024202520262027
YouTube Premium subscribers (millions)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of paid digital audio subscribersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of internet usersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of populationMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: internet users of any age who subscribe to YouTube Music Premium or YouTube Premium; each individual account on a family plan counts as one subscriber

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

Become a Client
Powerful data and analysis on nearly every digital topic.