Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Learn More →Time Spent with YouTube, by Device
Ad Revenue, per User
Ad Spending per Hour, per Person
Connected TV Ad Revenue
Subscription Revenue
Time Spent
Users
by Sex
by Generation
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, June 2023 - October 2023Â
Note:Â ages 18+; includes YouTube TV; includes time watching video on YouTube; includes desktop/laptop computers, mobile devices (smartphones, feature phones and tablets), and via connected TV devices (e.g., Apple TV, Xfinity Flex, connected Blu-ray devices, connected game consoles, Google Chromecast, Roku, and smart TVs) and other internet-connected devices (e.g., smart speakers, smartwatches, smart appliances, and connected vehicles)
Additional Note:Â Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census Bureau 2010 release, not the number of users of each medium.
Methodology:Â Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.
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