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Learn More →Time Spent with YouTube, by Device
Ad Revenue, per User
Connected TV Ad Revenue
Subscription Revenue
Time Spent
Users
by Sex
by Generation
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Average Time Spent per Day with YouTube by US Adults, by Device
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Desktop/Laptop | ||||||||
| – hrs:mins | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with YouTube | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with desktop/laptop video | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with desktop/laptop | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with media | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Mobile | ||||||||
| – hrs:mins | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with YouTube | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with mobile video | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with mobile | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with media | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Total YouTube | ||||||||
| – hrs:mins | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with TV and video | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with digital video | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with video | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with media | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, January 2023
Note: ages 18+; includes time watching video on YouTube on desktop/laptop computers and mobile devices (smartphones, feature phones and tablets); includes YouTube TV
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census 2010 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.
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