US Adult Netflix Viewers and Penetration

Timeframe20202021202220232024
Adult Netflix viewers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+

Additional Note: Adult Netflix users are internet users who access and watch content on Netflix at least once per month.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.

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