Netflix Connected TV Ad Revenues
Ad Revenue
Ad Revenue, per Viewer
Connected TV Ad Revenue
Subscription Revenue
by Generation
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US Netflix Connected TV Ad Revenues
| Timeframe | 2023 | 2024 | |||
|---|---|---|---|---|---|
| Netflix connected TV ad revenues (billions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||
| – % of connected TV ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||
| – % of Netflix ad revenues | Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||
Source: eMarketer, October 2022
Note: includes instream video such as those appearing before, during or after digital video content on a subscription-based OTT platform (pre-roll, mid-roll, post-roll video ads) and video overlays; appears on appears on desktop, and laptop computers as well as mobile phones tablets, and other internet-connected devices for all formats mentioned
Additional Note: Digital ad includes banner ads and other (static display and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), classified ads, email (embedded ads only), mobile messaging (SMS, MMS and P2P messaging), rich media (including instream and outstream video ads), search ads (including contextual text links, paid inclusion, paid listings and SEO), sponsorships, lead generation (referrals); rich media data for 2017-2022 includes instream and outstream video ads; data prior to 2017 includes only outstream video ads.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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