Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Fewer US financial institutions are willing to offer student loans
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Dec 8, 2023
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People are watching longer TikToks. What does that mean for competition with YouTube?
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How deal-seeking, digital grocery shopping, and other 2023 trends shaped ecommerce in 5 charts
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Dec 7, 2023
Preparing for open banking, US financial institutions make strategic plays
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Dec 6, 2023
Nearly a third of in-store shoppers buy something immediately after discovering it
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Dec 6, 2023
Amazon to expand other ad services after announcing exit from ad-serving business
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How to reach Gen Z in 2024, according to new data
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, March 2023 - October 2023
Note: individuals of any age who experience virtual reality content via any device at least once per month
Additional Note: VR immerses a user in a nonfixed, 360-degree visual environment. Users interface with different types of multimedia content via connected TVs, desktop/laptop computers, mobile devices, or headsets. Examples of VR include photos and videos (e.g., Google Earth VR), games (e.g., Meta Horizon Worlds), and virtual simulations (e.g., product demos, virtual showrooms). Examples of VR headsets include AuraVisor, HP Reverb, HTC Flow, HTC Vive, Meta Quest, and PlayStation VR.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.
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