US Augmented Reality Users

Timeframe20212022202320242025
Augmented reality users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals of any age who experience augmented reality (AR) content at least once per month via any device

Additional Note:  AR enables a user to interact with virtual objects and other types of digital information overlaid over the real world. Examples of AR include filters of videos and photos (e.g., Snapchat Lenses); games (e.g., Pokémon Go); shopping (e.g., Ikea Place app, Sephora Virtual Artist); navigation ( e.g., via head-up displays); object interactions (e.g., Blippar); 3D product demos and projections via headsets (e.g., enterprise applications); and training via headsets (e.g., HoloAnatomy).

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.

Comparative Estimates from Additional Sources:

Augmented reality users, US, millions

Sources2019202020212022202320242025
eMarketer,February 2022
ARtillery Intelligence,April 2019

Augmented reality user growth, US

Sources2019202020212022202320242025
eMarketer,February 2022
ARtillery Intelligence,April 2019

Augmented reality users (% of internet users), US

Sources2019202020212022202320242025
eMarketer,February 2022
ARtillery Intelligence,April 2019
CivicScience,October 2019

Augmented reality users (% of population), US

Sources2019202020212022202320242025
eMarketer,February 2022
ARtillery Intelligence,April 2019
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