US Social Network Augmented Reality Users

Timeframe20212022202320242025
Augmented social network reality users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of augmented reality usersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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– % of social network usersMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals of any age who experience augmented reality (AR) content within a social network at least once per month via any device

Additional Note: Social network AR enables a user to interact with virtual objects and other types of digital information overlaid over the real world within a social network. Examples of social network AR include filters of videos and photos (e.g., Snapchat Lenses, Instagram Filters); games (e.g., Snapchat Snappables, Facebook Messenger video chat games); digital avatars overlaid over the real world (e.g. 3D Bitmojis).

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.

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