Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Learn More →Social Network Augmented Reality Users
Virtual Reality
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Data Table
Source & Notes
Source: eMarketer, March 2023 - May 2023
Note: individuals of any age who experience augmented reality content within a social network via any device at least once per month
Additional Note: Social network AR enables a user to interact with virtual objects and other types of digital information overlaying the real world within a social network. Examples of social network AR include filters of videos and photos (e.g., Instagram Filters, Snapchat Lenses), games (e.g., Messenger video chat games), and digital avatars overlaid with the real world (e.g., 3D Bitmojis).
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.
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