Source: Insider Intelligence | eMarketer, March 2023 - October 2023
Note: individuals of any age who experience augmented reality content within a social network via any device at least once per month
Additional Note: Social network AR enables a user to interact with virtual objects and other types of digital information overlaying the real world within a social network. Examples of social network AR include filters of videos and photos (e.g., Instagram Filters, Snapchat Lenses), games (e.g., Messenger video chat games), and digital avatars overlaid with the real world (e.g., 3D Bitmojis).
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.