US Retail Augmented Reality Users

Timeframe20212022202320242025
Retail augmented reality users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of augmented reality usersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: individuals of any age who experience augmented reality (AR) content at least once per month via any device while shopping in-store or digitally (have not necessarily made a purchase)

Additional Note: Retail AR enables a user to interact with virtual objects and other types of digital information overlaid over the real world while browsing, researching, or comparing products in-store or online. Examples of retail AR include in-store AR smart mirrors, virtual try-on (e.g., Nike Fit, Pinterest Try-on, Sephora Virtual Artist, and Snapchat Shopping Lenses), and product visualization (e.g.,Amazon View, Ikea Place).

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.

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