Source: eMarketer, March 2023 - May 2023
Note: internet users of any age who browse, research, or compare products using augmented reality, in-store or remotely, via any device at least once per month but do not necessarily make a purchase
Additional Note: Retail AR enables a shopper to interact with virtual objects and other types of digital information overlaying the real world. Examples of retail AR include in-store AR smart mirrors, virtual try-on (e.g., Nike Fit, Pinterest Try On, Sephora Virtual Artist, Snapchat Shopping Lenses), and product visualization (e.g., Amazon AR View, Ikea Place).
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.