Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Learn More →Augmented Reality Shoppers
Virtual Reality
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, March 2023 - October 2023
Note: internet users of any age who browse, research, or compare products using augmented reality, in-store or remotely, via any device at least once per month but do not necessarily make a purchase
Additional Note: Retail AR enables a shopper to interact with virtual objects and other types of digital information overlaying the real world. Examples of retail AR include in-store AR smart mirrors, virtual try-on (e.g., Nike Fit, Pinterest Try On, Sephora Virtual Artist, Snapchat Shopping Lenses), and product visualization (e.g., Amazon AR View, Ikea Place).
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.
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