Source: Insider Intelligence | eMarketer, June 2023 - July 2023
Note: includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Additional Note: eMarketer benchmarks its UK total retail sales figures against Office for National Statistics (ONS). The last full year measured was 2022.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.