Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Learn More →Retail Mcommerce Sales, by Device
Total Retail
Ecommerce
Mcommerce
Non-Ecommerce
Sales
by Device
by Product Category
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, November 2023 - October 2023
Note: all years converted to USD using 2022 exchange rates; Exchange Rate; includes products or services ordered using the internet via mobile devices, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, food services and drinking place sales, gambling and other vice goods sales
Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC. Tablets are touchscreen devices with a color display ranging 5 to14 inches, a Wi-Fi connection or mobile data plan, and an advanced operating system such as Android, BlackBerry, iOS, or Windows. Though some have detachable keyboards, touch is the primary interface. Devices with a cellular voice connection are excluded. Examples include Amazon Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface, and Samsung Galaxy Tab.
Methodology: Estimates are based on the analysis of estimates from other research firms; estimated mobile sales data from lead retailers; and consumer shopping trends through mobile devices, smartphones and tablets.
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