UK Retail Mcommerce Sales, by Device

Timeframe20222023202420252026
Smartphone
– billionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total retail mcommerce salesMaximum of two rows can be charted.
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Tablet
– billionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total retail mcommerce salesMaximum of two rows can be charted.
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Other
– billionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total retail mcommerce salesMaximum of two rows can be charted.
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Total
– billionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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Source: eMarketer

Note: all years converted to USD using 2021 exchange rates; Exchange Rate; includes products or services ordered using the internet via mobile device, regardless of the method of payment or fulfillment; excludes travel and event tickets; numbers may not add up to total due to rounding

Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC. Tablets are touchscreen devices with a color display ranging 5-14 inches, a Wi-Fi connection or mobile data plan and an advanced operating system such as Android, BlackBerry, iOS or Windows. Though some have detachable keyboards, touch is the primary interface. Excludes devices with a cellular voice connection. Examples include Amazon Kindle Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface and Samsung Galaxy Tab.

Methodology: Estimates are based on the analysis of estimates from other research firms, estimated mobile sales data from lead retailers and consumer shopping trends through mobile devices, smartphones and tablets.

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