UK Retail & Ecommerce Holiday Season Sales

Timeframe20192020202120222023
Retail
– billionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of Q4 retail salesMaximum of two rows can be charted.
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– % of full-year retail salesMaximum of two rows can be charted.
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Retail Ecommerce*
– billionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of Q4 retail ecommerce salesMaximum of two rows can be charted.
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– % of full-year retail ecommerce salesMaximum of two rows can be charted.
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Source: eMarketer

Note: all years converted to USD using 2021 exchange rates; Exchange Rate; sales are for Nov and Dec of each year; excludes travel and event tickets; *includes products or services ordered using the internet, regardless of the method of payment or fulfillment

Methodology: Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.

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