Source: Insider Intelligence | eMarketer, November 2023 - October 2023
Note: includes products or services ordered using the internet via tablets, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Additional Note: Tablets are touchscreen devices with a color display ranging 5 to14 inches, a Wi-Fi connection or mobile data plan, and an advanced operating system such as Android, BlackBerry, iOS, or Windows. Though some have detachable keyboards, touch is the primary interface. Devices with a cellular voice connection are excluded. Examples include Amazon Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface, and Samsung Galaxy Tab.
Methodology: Estimates are based on the analysis of data from other research firms, estimated mobile sales data from lead retailers, and consumer device shopping trends.