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Learn More →Retail Ecommerce Sales Share, by Product Category: % of Total Retail Ecommerce Sales
Total Retail
Ecommerce
Mcommerce
Non-Ecommerce
Sales
by Device
by Product Category
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, November 2023 - November 2023
Note: includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Additional Note: Food and beverage includes packaged foods, fresh foods, alcoholic and nonalcoholic beverages, and tobacco. Health, personal care, and beauty includes over-the-counter products such as medicines, vitamins, and supplements, personal care or hygiene products, beauty products, and other household products like toiletries and baby products. Household goods includes hardware, paint, glass, electrical appliances, furniture, audio and video equipment, music and video recordings, lighting equipment, and other household items. Textile, clothing, and footwear also includes leather goods. The “other” product category includes computers and related equipment, telecommunications equipment, carpets, rugs, wall and floor coverings, toys and hobby, garden equipment, pets and pet supplies, watches and jewelry, secondhand goods, and other items.
Methodology: Estimates are based on the analysis of data from benchmark source ONS, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.
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