Industries Overview
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Learn More →Retail Ecommerce Sales Share, by Product Category: % of Total Retail Ecommerce Sales
Total Retail
Ecommerce
Mcommerce
Non-Ecommerce
Brick-and-Mortar
Sales
by Device
by Product Category
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Data Table
Source & Notes
Source: eMarketer, November 2022 - May 2023
Note: includes products or services ordered using the internet via any device, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments (such as bill pay, taxes, or money transfers), food services and drinking place sales, gambling and other vice goods sales
Additional Note: Food and beverage includes fruits, vegetables, meat, meat products, fish, crustaceans and mollusks, bread, cakes, flour confectionery, sugar confectionery, alcoholic and other beverages, tobacco products,????and other foods. Health, personal care and beauty includes pharmaceutical, medical, cosmetic and toilet articles. Household goods includes hardware, paints and glass, electrical household appliances, furniture, audio and video equipment, music and video recordings, lighting equipment and household articles not elsewhere classified. Textile, clothing and footwear includes textiles, clothing, footwear and leather goods. Other categories includes computers, peripheral units and software, telecommunications equipment, carpets, rugs, wall and floor coverings, books, newspapers and stationery, sporting equipment, games and toys, flowers, plants, seeds, fertilizers, pet animals and pet food, watches and jewelry, second-hand goods in stores, other retail sales of new goods in stores not elsewhere classified.
Methodology: Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.
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