Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Learn More →Digital Buyers, by Age
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, June 2023 - July 2023
Note: ages 14+; internet users who have made at least one purchase via any digital channel during the calendar year, including desktop/laptop, mobile, and tablet purchases
Additional Note: Internet users are individuals of any age who use the internet from any location via any device at least once per month.
Methodology: Estimates are based on the analysis of survey and web traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.
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