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United StatesDigital Shoppers & Buyers, UK
Digital Buyers, by Age
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Overall
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Digital Buyers
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Digital Shoppers
Mobile
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Mobile Buyers
by Age
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Digital Buyers, by Age
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Digital Buyer Penetration, by Age
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Digital Buyer Share, by Age
by Device
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Mobile Shoppers, by Device
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Mobile Buyers, by Device
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UK Digital Buyers, by Age

Timeframe20222023202420252026
Millions
– 14-17Maximum of two rows can be charted.
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– 18-24Maximum of two rows can be charted.
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– 25-34Maximum of two rows can be charted.
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– 35-44Maximum of two rows can be charted.
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– 45-54Maximum of two rows can be charted.
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– 55-64Maximum of two rows can be charted.
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– 65+Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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% Change
– 14-17Maximum of two rows can be charted.
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– 18-24Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 25-34Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 35-44Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 45-54Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 55-64Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 65+Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 14+; digital buyers are internet users who have made at least one purchase via any digital channel during the calendar year, including online, mobile and tablet purchases

Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.

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