UK Digital Buyers and Penetration

Timeframe20222023202420252026
Digital buyers (millions)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of digital shoppersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of internet usersMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of populationMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of worldwide digital buyersMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: ages 14+; internet users who have made at least one purchase via any digital channel during the calendar year, including desktop/laptop, mobile, and tablet purchases

Additional Note: Internet users are individuals who use the internet from any location via any device at least once per month.

Methodology: Estimates are based on the analysis of survey and web traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.

Become a Client
Powerful data and analysis on nearly every digital topic.