UK Desktop/Laptop Ad Spending, by Industry

billions
Timeframe20202021202220232024
AutomotiveMaximum of two rows can be charted.
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Computing products & consumer electronicsMaximum of two rows can be charted.
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CPG & consumer productsMaximum of two rows can be charted.
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Financial servicesMaximum of two rows can be charted.
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RetailMaximum of two rows can be charted.
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TravelMaximum of two rows can be charted.
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OtherMaximum of two rows can be charted.
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; includes classified, display (banners and other, rich media and video), email, lead generation and search advertising

Additional Note: Desktop/laptop ad spending historical data up to 2015 is derived from Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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