Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Microsoft’s Bing Chat ads—and their impact on the search advertising industry
Article |
Mar 31, 2023
Kohl’s, Michaels, David’s Bridal launch marketplaces
Article |
Mar 31, 2023
Retail clinic use skyrocketed during the pandemic—is that growth sustainable?
Article |
Mar 31, 2023
Apple Pay Later: How BNPL users may greet Apple’s new product
Article |
Mar 31, 2023
UK policymakers publish an AI regulatory framework that’s flexible enough to cover all sectors
Article |
Mar 31, 2023
Synchrony weighs a branded wallet despite potential downsides
Article |
Mar 31, 2023
Will Taiwan respond to TSMC’s call to ramp up chipmaking efforts?
Article |
Mar 31, 2023
Consumers and retailers have very different attitudes toward dynamic pricing
Article |
Mar 30, 2023
Is the creator economy cooling?
Article |
Mar 30, 2023
Politicians weigh in on whether US banking needs a regulatory shakeup
Article |
Mar 30, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Display Ad Spending Growth, by Industry
Overall
Desktop/Laptop
Mobile
Display
Search
Social
Export all Data to Excel
Export Chart Image
UK Display Ad Spending Growth, by Industry
% change
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Automotive | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Computing products & consumer electronics | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| CPG & consumer products | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Financial services | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Retail | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Travel | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Other | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, July 2022
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; numbers may not add up to total due to rounding; includes banners, rich media, sponsorships, video and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets
Additional Note: Display ad spending historical data up to 2015 is derived from Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data. Automotive includes all automotive-related categories including sale/purchase of vehicles and parts and maintenance. Computing products and consumer electronics includes hardware (computers, computer storage devices and computer peripheral equipment), consumer electronics, prepackaged software (operating, utility and applications programs), local area network systems and network systems integration, computer processing, and data preparation and data processing services. CPG and consumer products includes food products, household products, packaged goods, tobacco, personal care products, toiletries and cosmetic products. Financial services includes commercial banks, credit agencies, personal credit institutions, consumer finance companies, loan companies, business credit institutions and credit card agencies; also includes companies engaged in the underwriting, purchase, sale or brokerage of securities and other financial contracts. Retail includes mail order/catalog, restaurants/fast food, drug stores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry and general merchandise. Travel includes airlines, car rental, hotels and resorts, cruises, destination marketing organizations; includes both leisure and business travel. Other includes categories that fall outside of those mentioned, such as media, entertainment, telecom, healthcare & pharma, real estate, business and industrial, education, etc.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
11 Times SquareNew York, NY 100361-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.