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Learn More →Social Ad Spending
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UK CPG & Consumer Products Industry Social Ad Spending
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| CPG & consumer products industry social ad spending (billions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of social ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total CPG & consumer products industry digital ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, July 2022 - April 2023
Note: All years converted to US dollars using average 2022 exchange rates; includes display, search, video and other forms of paid advertising appearing within social networks, social games and social apps; excludes spending by marketers that goes toward developing or maintaining a social network presence
Additional Note: Social ad spending historical data up to 2015 is derived from Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data. CPG and consumer products includes food products, household products, packaged goods, tobacco, personal care products, toiletries and cosmetic products.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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