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United StatesCPG & Consumer Products Industry Ad Spending, UK
Social Ad Spending
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Overall
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Digital Ad Spending
by Device
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Desktop/Laptop Ad Spending
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Mobile Ad Spending
by Format
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Display Ad Spending
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Search Ad Spending
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Social Ad Spending
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Other Digital Ad Spending
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UK CPG & Consumer Products Industry Social Ad Spending

Timeframe20202021202220232024
CPG & consumer products industry social ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of social ad spendingMaximum of two rows can be charted.
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– % of display ad spendingMaximum of two rows can be charted.
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– % of total CPG & consumer products industry digital ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; includes display, search, video and other forms of paid advertising appearing within social networks, social games and social apps; excludes spending by marketers that goes toward developing or maintaining a social network presence

Additional Note: Social ad spending historical data up to 2015 is derived from Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data. CPG and consumer products includes food products, household products, packaged goods, tobacco, personal care products, toiletries and cosmetic products.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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