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United StatesRetail Industry Ad Spending, UK
Mobile Ad Spending
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Overall
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Digital Ad Spending
by Device
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Desktop/Laptop Ad Spending
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Mobile Ad Spending
by Format
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Display Ad Spending
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Search Ad Spending
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Social Ad Spending
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Other Digital Ad Spending
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UK Retail Industry Mobile Ad Spending

Timeframe20202021202220232024
Retail industry mobile ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of mobile ad spendingMaximum of two rows can be charted.
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– % of total retail industry digital ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; includes classifieds, display (banners and other, rich media and video), email, lead generation, messaging-based advertising; includes ad spending on tablets

Additional Note: Mobile ad spending historical data up to 2015 is derived from Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data. Retail includes mail order/catalog, restaurants/fast food, drug stores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry and general merchandise.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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