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United StatesTravel Industry Ad Spending, UK
Display Ad Spending
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Overall
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Digital Ad Spending
by Device
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Desktop/Laptop Ad Spending
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Mobile Ad Spending
by Format
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Display Ad Spending
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Search Ad Spending
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Social Ad Spending
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Other Digital Ad Spending
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UK Travel Industry Display Ad Spending

Timeframe20202021202220232024
Travel industry display ad spending (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of display ad spendingMaximum of two rows can be charted.
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– % of total travel industry digital ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices; includes banners, rich media, sponsorships, video and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets

Additional Note: Display ad spending historical data up to 2015 is derived from Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data. Travel includes airlines, car rental, hotels and resorts, cruises, destination marketing organizations; includes both leisure and business travel.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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